ספר מותג

עבור מותג או קטגוריה

ספר מותג הוא אסופה של כל חוקי המותג

מטרתו היא יצירת סדר ושמירה על אחידות
התוצרים הקריאטיביים אצל כלל הספקים.
ספר מותג מרכזי מפרט את סיפור,
כללי וערכי המותג וכן הנחיות גרפיות מדויקות
על שימוש בלוגו, הגדרת צבעוניות, פונטים ועוד.

בשנים האחרונות, נהוג לייצר ספר/דף מותג נפרד
לכל פלטפורמה, מאחר ומותגים מייצרים תוכן שונה לכל קהל.
לדוגמה, מותג יכול לפנות לקהל מבוגר באמצעות אתר
או פייסבוק ולייצר שם תוכן ושפה יומיומיים

למול פלטפורמות צעירות יותר הדורשות התייחסות נפרדת
מבחינת אופי המותג והתוכן המופיע בה.

פרויקטים נוספים

ליווי תהליכי חדשנות

06 – ליווי ופיצוח

חד פעמי או קבוע

ליווי צוות בפיצוח ופיתוח

06 – ליווי ופיצוח

תהליך שנתי

WOW

06 – ליווי ופיצוח

יצירת תוכן ויזואלי וטקסטואלי למגוון פלטפורמות

IEOD

06 – ליווי ופיצוח

יצירת אופי ושפה מותגית

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